software.architecture

A holistic view about software architecture.

Value Orientation as the Key to Successful Product Development

From Features to Value: Rethinking Software Development with a Human-Centered Approach

Price is what you pay – value is what you get. With this striking statement, Warren Buffett pinpointed a fundamental challenge for businesses: What does value truly mean, and how can it be sustainably created for customers? Technological excellence and functional superiority are necessary but by no means sufficient conditions for a product’s success. Far too often, companies focus on internal metrics such as efficiency gains, market share, or revenue growth – while overlooking the most critical question:

Posted by jwt on Saturday, December 7, 2024

Types of alignment diagrams

Visualizing Customer Experiences to Drive Business Success

Deep Dive: Exploring the Three Key Types of Alignment Diagrams In our previous article, Alignment Diagrams: Indispensable for Understanding the Needs of Your Customers, we introduced the concept of alignment diagrams as a strategic tool that helps businesses shift from an internal focus to a customer-centric perspective. We explored how these diagrams enhance decision-making, foster innovation, improve collaboration, and strengthen customer loyalty. We also provided a high-level overview of the three primary types of alignment diagrams:

Posted by jwt on Thursday, November 14, 2024

Alignment diagrams

Indispensable for understanding the needs of your customers

Why we need tools to understand our customers Alignment diagrams are an indispensable tool for consistently aligning companies with the needs of their customers. They enable a systematic shift from a company’s often internally focused perspective to the customer’s point of view – a crucial step for achieving long-term success in a dynamic, increasingly customer-centric world. Moreover, alignment diagrams promote cross-departmental alignment by developing a shared mental model within the organization, thereby creating the foundation for coherent, customer-oriented collaboration.

Posted by jwt on Tuesday, November 12, 2024

The Human as the Benchmark – Why People, Not Processes, Define Success

How software development can truly become user-centric.

Posted by jwt on Thursday, October 24, 2024

The Focus of Software Development Is Misplaced

Why technology-first thinking leads to failure.

Posted by jwt on Wednesday, October 16, 2024

The Illusion of Control – Why Old Ways of Thinking Fail

Why more efficiency and stricter processes don’t solve the real problems.

Posted by jwt on Monday, October 14, 2024

Why Business Metrics Fail in Software Development

Traditional metrics don't measure what really matters.

Posted by jwt on Sunday, October 13, 2024

How Companies Can Overcome Misalignment

Shifting from an inside-out to an outside-in approach.

Posted by jwt on Thursday, October 10, 2024

The Hidden Cost of Misalignment

Why the inside-out perspective is failing businesses.

Posted by jwt on Tuesday, October 8, 2024

Why software projects fail

The hidden reasons why even well-funded and highly innovative software projects struggle to succeed.

Posted by jwt on Sunday, October 6, 2024