Leadership | software architecture

Customer Experience Mapping

Transforming customer insights into real-world improvements.

From the Initial Idea to Implementation – A Step-by-Step Guide to Visualizing and Optimizing Customer Experiences The Importance of Customer Experience Mapping Customer Experience (CX) is a crucial competitive factor. Companies that understand and improve their customer processes benefit from higher customer satisfaction, stronger customer loyalty, and ultimately increased revenue. However, in many organizations, customer experiences are not intentionally designed but rather the result of evolved structures and operational silos.

Posted by jwt on Thursday, December 26, 2024

From PowerPoint To Practice

How Visualizations Make Strategy Tangible.

Why Traditional Strategy Processes Often Fail In many companies, strategy development follows a familiar pattern: A small team of executives or consultants creates a strategy, which is then presented in a series of PowerPoint slides. This is followed by an implementation phase, where employees are expected to simply “understand” the strategy and integrate it into their daily work. However, this is precisely where the problem lies: Strategies often remain abstract and difficult to grasp.

Posted by jwt on Tuesday, December 24, 2024

Strategic Shortsightedness

Why Customers Are Our Most Valuable Asset.

Why Many Companies Fail – and What We Can Learn from It Companies today face a critical challenge: In a world where customers are increasingly well-informed and have countless alternatives to choose from, simply selling products is no longer enough. Yet, many companies suffer from strategic shortsightedness. They optimize their existing business models, focus on short-term revenue growth, and overlook the evolving needs of their customers. A prime example of strategic shortsightedness is Kodak.

Posted by jwt on Monday, December 23, 2024

Value Orientation as the Key to Successful Product Development

From Features to Value: Rethinking Software Development with a Human-Centered Approach

Price is what you pay – value is what you get. With this striking statement, Warren Buffett pinpointed a fundamental challenge for businesses: What does value truly mean, and how can it be sustainably created for customers? Technological excellence and functional superiority are necessary but by no means sufficient conditions for a product’s success. Far too often, companies focus on internal metrics such as efficiency gains, market share, or revenue growth – while overlooking the most critical question:

Posted by jwt on Saturday, December 7, 2024

The Human as the Benchmark – Why People, Not Processes, Define Success

How software development can truly become user-centric.

Posted by jwt on Thursday, October 24, 2024

The Focus of Software Development Is Misplaced

Why technology-first thinking leads to failure.

Posted by jwt on Wednesday, October 16, 2024

The Illusion of Control – Why Old Ways of Thinking Fail

Why more efficiency and stricter processes don’t solve the real problems.

Posted by jwt on Monday, October 14, 2024

Why Business Metrics Fail in Software Development

Traditional metrics don't measure what really matters.

Posted by jwt on Sunday, October 13, 2024

How Companies Can Overcome Misalignment

Shifting from an inside-out to an outside-in approach.

Posted by jwt on Thursday, October 10, 2024

The Hidden Cost of Misalignment

Why the inside-out perspective is failing businesses.

Posted by jwt on Tuesday, October 8, 2024

software.architecture