software.architecture

Price is what you pay – value is what you get. With this striking statement, Warren Buffett pinpointed a fundamental challenge for businesses: What does value truly mean, and how can it be sustainably created for customers? Technological excellence and functional superiority are necessary but by no means sufficient conditions for a product’s success. Far too often, companies focus on internal metrics such as efficiency gains, market share, or revenue growth – while overlooking the most critical question:

How software development can truly become user-centric.

Why technology-first thinking leads to failure.

Why more efficiency and stricter processes don’t solve the real problems.

Traditional metrics don't measure what really matters.

Shifting from an inside-out to an outside-in approach.

Why the inside-out perspective is failing businesses.

The hidden reasons why even well-funded and highly innovative software projects struggle to succeed.